Since the CBD boom a few years back, it would seem that there isn’t an inch of the self-care and wellness industry that this novel cannabinoid hasn’t touched. And now, oral care giants Colgate are throwing their hat into the CBD ring.

Last month, Colgate-Palmolive announced it was about to acquire Hello Products LLC, a line of CBD-infused oral care products like toothpaste, mouthwash and lip balm. Hello Products are currently sold at over 1,000 Ulta Beauty stores across the United States, as well as over 44,000 other retail locations.

Noel Wallace, Colgate’s President and CEO commented, “We have great respect for the Hello team and their impressive product line, and value the strong connection they have made with younger consumers.

“With its distinct on-trend positioning, Hello is a terrific complement to our Colgate and Tom’s of Maine brands and we look forward to supporting its continued growth and success.”

Hello’s founder, Mr. Dubitsky, said, “Colgate is the ideal partner for Hello with a like-minded commitment to the best consumer oral health, the environment and our communities.”

Hello’s CEO, Ms. Kien Kotcher, added, “Seeing how they have helped other companies grow and thrive in their portfolio, we are even more excited to join forces.”

Source: Dailymail